Every day, trends are changing in this digital world. Mainly a sea change has been experienced after the 2020 lockdown and businesses are turning digital to be sustainable and longed-lived beyond. What type of spark the year will include? Any guess? This may include, improving reach via digital channels, amplifying digital engagement, and better managing digital marketing tricks to integrate its marketing activities. It also includes engaging and retaining current customers and generate more traffic.

Improve your digital marketing plan for growth in the year ahead

Digital marketing is something that is for the present and of course for the future. Selecting the right marketing mix is not an easy task. But if you hire one of the best digital marketing agencies, you let the work done by the professionals while you sit back and enjoy seeing your business grow. However, if you want to try out your luck and harness online marketing by yourself, you can follow the steps that you need to go through…

• Geographical Expansion: Digital marketing will help you expand new areas without any geographical hurdles. Just enter the city you like or select a radius in a particular city. You are flexible with your reach and type of audience. The campaign can be set up in no time and you are good to go.
• Cost-Effective: If you are starting up with your business or having a subtle occupational space, still won’t be having a large amount of investment for promotion. However, your ultimate thing is to approach the maximum audience in less time.
• Measurable Analytics: Apart from cost-effectiveness, this is the best advantage of digital marketing. Digital marketing allows you to get every data about clicks, helps to analyze human behavior and buying patterns. It also helps to get along with deep insights that are happening over the website and showcase every behavior of the customer.
• Higher Revenue: According to Google, ‘Companies using digital marketing strategies will experience 2.8 times more revenue growth expectancy. Digital marketing helps to generate higher revenue by increasing businesses with 3.4 chances of amplifying techniques that also upscales the workforce.
• Super Targeted Audience: Digital marketing is something that will never compromise with the target audience. One agency tends to develop a ‘business persona’ through which agencies target audience regards to their liking, dislikes, wants, desires, purchasing power, and more.

Well, there are many more, however, these are the most needed and important digital marketing aspects which are basic and much looked up while planning for a campaign.

For better understanding and strengthening of the basics, let’s have successful examples of digital marketing campaigns.

1. Instant Indian desserts-making brand: Being one of the leading FMCG brands, a campaign that was run exclusively with #TasteofMotherhood was the foremost film that encapsulated and produced by our production department. The film got acclaimed for excellent story and execution as it showed lovely relations like Raksha Bandhan, Independence Day with the hashtag #ThankYou Bhaiya.
2. Indian celebrity-displayed soft drink: Taking a note of ‘Har Ghoont Mein Swag Hai’ or ‘Smile Deke Dekho’ are the biggest hits of digital marketing campaigns. Both the examples are said to be a good instance of Influencer marketing and streamlined offline-online integration.
3. Online fast food-delivery app: To encourage and enjoy safe-HygienicHygenic restaurant food deliveries during the lockdown, this online fast food-delivery app came up with a newer solution to amplify online eating style. Through the ad, it was shown that the platform is taming to find young stars who want to excel their talent by uploading video/clip over the world-renown video-sharing app. Through the great advancement of digital marketing services, it implemented social media strategy which incorporated 11 languages for a total pan-India approach.

So, these are the few examples that are enough to state that digital marketing tactics when used smartly and generously will never leave you behind. It’s time to rock the work with the coolest and smartest digital marketing campaigns that will bring sure-shot results.

Sky-Rocketing Digital Marketing Campaigns for 2021 and Beyond

• Artificial Intelligence: As you have been through the rough patch of 2020, it is quite easy for you to understand that things are turning up for online business. For the bigger jump, artificial intelligence has ranked businesses up over search engines for their efficiencies to aid human-kind. Now, this is vital to understand that artificial intelligence is nothing to do with SEO (search engine optimization). It works on the lines of human-interaction and responses that it gets by the daily communication through digital devices.
• Chatbots: Chatbots will continue to become the king for the digital scenario for 2021. This AI-based technology incorporates instant messaging to chat in real-time. So be it your friends, family, or even site visitors. It is also important to note that many businesses prefer using chatbots for their websites as it is available 24×7. So, be it any time of the day from any corner of the world, one would get its apt answer as per the query and in any language, as preferred.
• Conversational marketing: As the word suggests, conversational marketing is a one-to-one communication that takes place between marketers and customers. It is due to its conversational form, that it gets maximum of conversion after chatbots. Nowadays with the advancement of digital media, people opt for more conversational tools that are capable of fetching 82% of ‘immediate responses’. Additionally, it also harnesses the ultimate user-experience which has a feedback-driven model that fosters higher engagement and greater loyalty.
• Video Marketing: Well if you dream of millions of organic traffic to your website and the conversion rate may get double like a bread-loaf, then video marketing is the trendiest idea for 2021. If we mark on stats, it speaks that 70% of consumers say they have started with their brand’s video, even 52% of the audience response that after watching product’s demo or video related to products or services, they have made up their mind for active purchase. So, many such interesting facts will show that video has grown its wings out from the predefined thought that it is only used for entertainment.
  Additionally, it is also essential to add that video marketing does not only revolves around YouTube, but there are other options for broadcasting such as IGTV, Reels over Instagram, Facebook, and LinkedIn.
• Personalization: Personalization is a unique sauce that makes elements of digital marketing brand-entrusted. Without personalization, you cannot say that your product or service is your-own because it will unable to strike a chord with your customers if it sounds plain and un-connected. It is said that 80% say they are more likely to do business with a company if it offers a personalized experience.

In the nutshell

Digital marketing campaigns are the best and ethical strategies that make your business look good and experience a fresh foot-fall by your audience. There are anything and everything that makes your business come up in the consideration list of your potential clients. Starting from look and feel to marketing tactics of the brand, everything can get covered under digital marketing… so, you have the golden opportunities to excel your business on the right track in 2021 and beyond.